Our Brand Values

  • A place where you are surrounded by amazing experiences, not just water.
  • Where you can talk to the people who grow your food, not just the people who serve it.
  • Where natural environments restore humility, breed resourcefulness and inspire creativity.
  • Where people are valued for their enthusiasm and passion, rather than their wealth.
  • Where food tastes like Mother Nature intended, not how a processor packaged it.
  • Where generations of farmers have grown their ingenuity as well as their produce.
  • Where holidays are measured in indelible memories, rather than ticket stubs and photos.
  • Where total strangers wave at you, like you’re their next-door neighbour.
  • Where time is measured by the length of shadows, not numbers on a mobile phone.
  • Where the best accommodation can be under a million stars as well as just five.
  • Where you’ll spend more time with faces and books than you will on Facebook.
  • Where the island’s products and experiences are constant reminders of what’s important.
  • And where happiness is not a function of what you own, but what you value.